Celebration of Sweetness in Different Forms
During the auspicious Lunar New Year, marking the start of the year for the Chinese households, assorted deserts produced with traditional ingredients (persimmons, peach, mandarin orange and more) are staples for the celebration.
As every members of the family gather around one roof
only once a year, this day symbolises harmony and togetherness
of a family, which must be celebrated.
- Never forget your roots.
Brand, Food styling, Marketing Identity: Across creation
Art Direction, Photography: Cheng Ling
